The New Rules of Marketing & PR - Working the Bloggers
May 14, 2007
Just got a Google Alert that there's a new mention of me on the Internet this morning (a neat feature by the way - you can ask to receive "alerts" when Google indexes content related to any topic you want to monitor here: http://www.google.com/alerts)
Lo and behold, the new post by John Koetsier (another pleasantly surprised blogger) said that I'd been included in David Meerman's latest book "The New Rules of Marketing & PR" with a thank you for helping him write it!
I do write about using PR on the Web quite often, and it's a service we offer our clients to help them elevate their online media presence. But I do have to clarify that this tactic by David Meerman Scott is less a thank you for helping him write the book than a means to promote it. A fantastic example of his own advice!
I am flattered for the mention and look forward to reviewing the full book for our readers. Thanks, David!
Lo and behold, the new post by John Koetsier (another pleasantly surprised blogger) said that I'd been included in David Meerman's latest book "The New Rules of Marketing & PR" with a thank you for helping him write it!
I do write about using PR on the Web quite often, and it's a service we offer our clients to help them elevate their online media presence. But I do have to clarify that this tactic by David Meerman Scott is less a thank you for helping him write the book than a means to promote it. A fantastic example of his own advice!
I am flattered for the mention and look forward to reviewing the full book for our readers. Thanks, David!


