Search Engine Optimization Eblog

Looks like Google's buyout of Urchin will make a great free tool for webmasters. The new Google Analytics claims to track both search engine leads as well as PPC campaigns. It also works seamlessly with adwords so you can calculate an accurate ROI.

Personally I think the best feature is the Funnel Visualization Tracking. That data alone can help you reorganize links or structure to push visitors into the conversion system of your site and help you figure out how to keep them there.

The one thing that has people a bit concerned is that Google can now get it's hands on some serious end user / conversion data. This has marketers a bit worried as fears that Google and other engines maybe gearing up to offer marketing services to compete against the SEO/SEM industry.

http://www.google.com/analytics/feature_benefits.html