Is Your Web Site Annoying Net Surfers?
August 3, 2005
eMarketer recently published an article detailing the results of a survey that took a look at the complaints of Internet users.
Here are some of the most annoying features of commercial web sites, according to the survey of 2,500 adult American consumers.
Pop-up ads
Registration and log-on requirements
Installation of extra software to view site
Slow-loading pages
Dead links
Confusing navigation (hard to find pages, too many clicks)
Out-of-date content
No contact info (web form only)
Music or audio that plays automatically
Inability to use browser back button
Ineffective site search tool
Overdone sites (unnecessary features)
Moving text
Opening a new window for a link
Poor appearance (colors, fonts, format)
Respondents said they were extremely or somewhat likely to not visit a site again if it contained annoying features.
70% of users said they might not purchase through the web site or even from the company offline.
Although pop-ups were by far the most cited annoying feature, Advertising.com reports that pop-ups and pop-unders are one of the greatest sources of online ad revenues. As well, registration requirement is likely to increase, since it provides a means to gather user information and deliver targeted content.
Here are some of the most annoying features of commercial web sites, according to the survey of 2,500 adult American consumers.
Respondents said they were extremely or somewhat likely to not visit a site again if it contained annoying features.
70% of users said they might not purchase through the web site or even from the company offline.
Although pop-ups were by far the most cited annoying feature, Advertising.com reports that pop-ups and pop-unders are one of the greatest sources of online ad revenues. As well, registration requirement is likely to increase, since it provides a means to gather user information and deliver targeted content.
Blink
Del.icio.us
Digg
Furl
Google
Simpy
Spurl
Y! MyWeb
