Lobbying for Your Search Marketing Budget

February 7, 2005

          

Since SEO/SEM is a rather new industry most companies are drawing from the budgets of other internal programs to fund their campaigns. Lobbying for a higher budget can get very political and down right dirty. If you have to compete for funds that other groups are going to fight hard to keep, what's the best way of taking this head on?

In the latest Search Engine Watch artilce titled Lobbying for Your Search Marketing Budget, Patricia Hursh discusses 8 methods of going after that higher budget.

This post was posted on February 7, 2005 in the following sections: Search Engine Watch Articles. There is currently 1 comment.

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