Five Elements of a Winning Search Engine Marketing Strategy
March 21, 2005
This article by Tom Dahm is a great primer for anyone educating themselves on search engine marketing strategies, and also a reminder of some basics for seasoned search engine marketing professionals. Learn realistic ways to improve the five elements for a successful search engine marketing strategy: measurement, flexibility, curiosity, persistence, and balance. Take it away Tom...
"Search engine marketing is the hottest thing in the marketing world, showing 214% growth over the past two years. It was the sizzle in Google's successful IPO and the power behind Yahoo's four straight quarters of profitability.
All this excitement has triggered a rush of companies embracing search engines as a major marketing channel. But these companies risk failure unless they have a coherent search engine marketing strategy that understands this new advertising medium." Read the full article here: http://www.sempo.org/articles/sem-strategy.php
"Search engine marketing is the hottest thing in the marketing world, showing 214% growth over the past two years. It was the sizzle in Google's successful IPO and the power behind Yahoo's four straight quarters of profitability.
All this excitement has triggered a rush of companies embracing search engines as a major marketing channel. But these companies risk failure unless they have a coherent search engine marketing strategy that understands this new advertising medium." Read the full article here: http://www.sempo.org/articles/sem-strategy.php
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