Search Engine Optimization Eblog

There is much debate in the general public and in the search engine optimization community as to what amount companies should pay for search engine optimization expertise. Prices are all over the board, and can be influenced by an SEO firm's size, reputation (or lack thereof), resources invested in customer service, and many other factors. Moreover, there are a variety of pricing models from which to choose.

Rather than hire a firm, some companies instead opt to attempt this specialized discipline in-house in order to "save" money. Of course, there is a cost associated with this option as well: labor. Often, the cost of effectively performing SEO in-house, when fully calculated, will be equal to or greater than the costs of outsourcing (due to a sizable learning curve and the necessary testing and experimentation required).

In any case, companies often make decisions on whether to outsource (and if so, which provider to choose) based solely on price. However, one thing that is rarely factored into the decision making process is the potential cost of doing SEO wrong. Read the full article here

This post was posted on March 14, 2005 in the following sections: Articles. There are currently 0 comments.