Search Engine Optimization Eblog

Ever since Google came into the spot light marketers have noticed anomalies in the machine. Some of these occurrences go by unnoticed while others get branded names like "New site bounce" or "Sandbox". We all know there is more than meets the eye when we type in our search query, but how much of the unknown can we decipher without being to speculative.

Webmaster and search engine analyzer Michael Martinez has given names to some of the less branded quirks that go on behind Google. Here are some named examples of his findings.

• Reputation - The track record of a Web site according to Google's measure.
  
• Child Inheritance - The instant or near-instant ranking success awarded to a child page because of the parent site's credibility as a Trusted Content Site.
  
• Listing Inheritance - The transference of a search ranking from a static page to a dynamic page where the static page includes user-visible language indicating a site has changed location (URL).
  
• TimeRank - A possible explanation for the "Sandbox" theory.
  

Featured in this report, Michael covers what he thinks is important to maintain or get rankings in Google here are some of the questions he tries to answer.

• Is Google influenced by smaller content pages more than it is by larger content pages?
  
• Has Google swung back to embracing random fresh content?
  
• Are inbound links not as important for the new content on established sites?
  
• Can redirects from old to new content get the new content to rank regardless of where external links point.
  

It is worth your time to read what Michael has written. You can find the thread here at spider-food.net