Search Engine Optimization Eblog

Earlier this year, Google started mandating that merchants provide attribute information for products submitted for Google Base and Froogle. (Basically, attributes are descriptive fields like color, brand, size, etc.)

The announcement had e-retailers scrambling to find ways to get their attributes into their data feeds so they wouldn't be dropped from Google shopping sites.

Now online retailers can stop guessing at how to do it - there's an interactive roundtable scheduled for Orlando April 26-27, 2007 sponsored by Channel Intelligence, the data feed optimization industry leader. Read more about the Product Attribute Summit here.

In addition, the company had conducted a webinar on product attributes that can be accessed for free (requiring minimal information for registration before download).

You can imagine they were quick to offer solutions that encompass product attributes. In fact, their technology optimizes product feeds for many other factors, too. If you sell products online, I encourage you to learn more about their solutions here:
www.channelintelligence.com.