Search Engine Optimization Eblog

Small business expert John Jantsch of Duct Tape Marketing points out some recently released statistics about holiday shopping from a Yahoo!/Harris poll:

* 76% of holiday shoppers said they will buy gifts online.
* 75% said they are likely to buy gifts online from a small
business.
* 63% said online niche retailers are a 'best place' to shop
for hard-to-find gifts.
* 60% said recommendations from friends and family are key
influencers for shoppers.

See more points from John about online shopping this season here, most notably the list of factors most important to people when considering where to shop online.