Search Engine Optimization Eblog

Everyone knows that search marketing and SEO are critical in driving traffic to Internet retailing websites. But results aren't always immediately apparent.

As reported at this year's Internet Retailer show, "In a study of consumer search behavior last year, comScore found that only 17% of search-initiated sales occurred during the same web session. Among the most common retail product categories falling within this 17% were movie tickets and flowers"

That means 83% of purchases initiated by an online search either occurred offline (63% actually went to the local store to buy after researching online) or online later (20% went online later to buy the product).

Read more about the session (includes specific figures for apparel retailers) on intricacies of Web search presented at Internet Retailer 2006 here...