Word Of Mouth - Consumer Enthusiasm as a Marketing Tool
November 3, 2005
eMarketer announced today their new report, put together with the help of the Word of Mouth Association, detailing how to measure and benchmark your viral campaigns.
According to consulting giant McKinsey, approximately two-thirds of all economic activity in the US is influenced by shared opinions about a product, brand or service.
"Word of mouth has always been there, and it's always been the thing that gets us to buy," says Andy Sernovitz, CEO of WOMMA. "What's exciting is that marketers can finally do something to harness this powerand measure the results. Word of Mouth has moved from anecdotal to actionable."
And that's mainly due to the Internet, me thinks. Just look at all the ways companies can harness the enthusiasm of their customers in their marketing online, the most measuable medium ever:
Email marketing
Blogs
Discussion forums
Customer reviews
Testimonials
Surveys
Inquiries and comments from website
Behavioral marketing
Search marketing
So, what you doing to capitalize on word of mouth from your customers?
Read about the Word of Mouth report (open access until Nov. 11).
According to consulting giant McKinsey, approximately two-thirds of all economic activity in the US is influenced by shared opinions about a product, brand or service.
"Word of mouth has always been there, and it's always been the thing that gets us to buy," says Andy Sernovitz, CEO of WOMMA. "What's exciting is that marketers can finally do something to harness this powerand measure the results. Word of Mouth has moved from anecdotal to actionable."
And that's mainly due to the Internet, me thinks. Just look at all the ways companies can harness the enthusiasm of their customers in their marketing online, the most measuable medium ever:
So, what you doing to capitalize on word of mouth from your customers?
Read about the Word of Mouth report (open access until Nov. 11).
Blink
Del.icio.us
Digg
Furl
Google
Simpy
Spurl
Y! MyWeb
