Changing the URL of a page ranking well in the search engines can be a risky move, but it can be done if necessary according to a post at Search Engine Roundtable.
There is an interesting Cre8asite forum thread discussion about changing pages that are ranking well. Specifically, a Cre8asite member is adding a content management system (CMS). To transfer the page to CMS, its URL will have to change – a certain drawback of this particular system.
Replies were varied…some suggested changing the page will cause rankings to go down for awhile but they would return. Others suggested the new page should be setup with maximum search engine optimization.
The administrator however was quite critical of CMS and said it is neither necessary nor prudent to move the page. A page ranks well in search engines because of links, not whether it’s CMS or not.
Check out this interesting discussion at Crea8site with some more analysis from the Roundtable, who suggests if you need to move the page do it during a slow season.
And check back soon with the search engine optimization knowledge center for a more in-depth analysis of CMS.
