Search engine optimization simply referred to as a line item on a project plan?
That may sound ridiculous to some of us in the business but unfortunately, many large projects in the corporate world treat it as such. But the fact is optimizing a website for the search engines is a task that must be integrated into the entire development cycle.
Recent conversations about how SEO professionals and project developers view each other conclude that each needs to know a little bit about their counterpart’s job. Each of them working together is beneficial to the project and the organization.
But in many organizations, it’s not that simple. A project team usually involves several other people as well.
So how do you make sure SEO doesn’t fall through the cracks?
Find an informative Q&A at SEOMoz to learn more about properly integrating SEO into the development process and the consequences neglecting it can have.
In effect, search engine optimization has to be weaved into every aspect of the development life cycle. As SEO pro Jessica Bowman puts it, “The shorter list would be where doesn’t SEO go into the development process?”
It’s best for everyone to have some understanding of SEO and its importance. Only slight changes to a site can have disastrous consequences if SEO techniques are not considered.
One way to get others to fully appreciate search engine optimization technology is to offer various training courses and then ask participants to try out what they learned on their personal websites. Seeing their own sites rank well in search engines will impress them much more than a large and complex corporate one.