A new theory about Google is swirling around regarding how quick the search engine crawls and indexes new content. Is the delayed crawling/indexing a penalty? Or is it a bug?…no one really knows for sure but there’s much discussion about it.
To quickly summarize what’s going on, webmasters are complaining about how they’re posting content and waiting – around 7 days to be precise – for Google to crawl and index their new content.
Not everyone is spotting this problem so that’s why some are speculating that Google is penalizing sites for doing something it sees as wrong. Another possibility being circulated is that there is an indexing bug triggered by certain types of sites or code sets.
Respondents to a webmaster’s complaint in the HighRankings forum contend that he needs more links pointing to his site. The frequency of content could also be a factor – sites who post new content regularly will see the Google crawler index their page more frequently.
Perhaps this particular webmaster has included a SEO-plugin on their page that embeds “no-follow” and/or “no-embed” tags and that’s what is taking so long…some of the sites evaluated suggest this could be the problem.
Are you running into any problems like this?
Also, we invite you to take a look at highlights from the just completed SMX West search expo conference in Santa Clara, California. While some of the events centered on pay-per-click, you’re sure to find some great SEO/online marketing tips as this conference draws some of the best and brightest in the industry.
