Site audits are one of the most fundamental tasks for an SEO professional – but sometimes one has to be done in a jiffy.
When beginning an SEO and online marketing project, you need to quickly assess the status of the site in terms of its standing in the search engines. A more extensive review can be done later, but you need to do an initial assessment quickly.
Don’t worry…it doesn’t take too long to get an idea of what a website has and what it lacks in terms of SEO.
Using Google Webmaster Tools and Web analytics package for the site, you need to determine:
- When the site underwent its last major redesign
- Number of indexed pages
- User-friendliness (non-SEO but important to site visitors and by extension, the search engines)
- Locate duplicate and template content
- How title tags and H1 tags are used
- ….and more
Check out this interesting article at Search Engine Watch – The 60 Minute SEO Site Audit – and then quickly assess where your site is at and what you need to do for it to dominate in the search engines.