Just what is the best way to unveil a new or vastly expanded site to the world? What I mean by “best way” is the best method for achieving high search engine rankings quickly.
There’s no universal way to answer that question. Every SEO/SEM has their own strategies that they implement, test and tweak. Simply throwing something up there and forgetting about it is a terrible idea.
But an interesting way of rolling out a new or renovated site was explored on a recent WebMasterWorld discussion thread. A senior member of the community, Wheel, is expanding a site he manages from 21 to approximately 5,000 pages. He’s looking to take a new approach to rolling out his site – let Google index all of it up front then go back and use Google and the site command to determine which pages to internally link to.
A popular SEO tactic is linking to other pages in a website from popular keywords. This gives you added boost in the search engines for that keyword phrase.
What’s different about Wheel is that he’s going to post all of his pages once and let Google go ahead and index them. He says he’s doing it this way because he has so much content that it would be impossible to sort through it all. Therefore, he will go ahead and get it all indexed then use his site command with keywords…[site: wheeldomain.com keyword+here]… to find the pages that contain that specific word(s) he wants to rank for. He will then choose the strongest pages and link to other pages on the site with that keyword.
Interesting method indeed, which drew mixed response in the forum since this method may initially seem backwards to most search engine optimization professionals. Some say Google will degrade his site outright while others think it will be wise to unveil the site in bits and pieces rather than all at once.
One reply to Wheel’s question at the bottom is pretty interesting – I suggest taking a look at it.
Tags: organic search, search engine optimization, Site Architecture
