A good domain name containing a strong keyword phrase is beneficial in terms of search engine optimization…we’ve mentioned here in the search engine optimization e-blog that it’s generally not a good idea to change the URL of a page already ranking well in Google.
But a post at Search Engine Roundtable and forum discussion at Bing Community sheds light on how Microsoft’s newest search engine, Bing, treats domain names.
Apparently, Bing places more emphasis on the URL, or domain name, than Google. If the URL contains a strong keyword, say for example http://www.widgets.com, it would rank really high in Bing. But the quality, content and code of the site may be of poor quality.
Heck, the site may even have nothing to do with widgets!
Consensus in the forum is that Bing places way too much emphasis on keywords in the URL.
Cleo includes a real world example on the forum, http://www.architecturalrenderings.com/, which appears at #5 for the search term “architectural renderings” but is simply a doorway page that is stuffed with that keyword. It isn’t very useful and has very little content but ranks really well in Bing.