AOL Drops Google for MSN search

December 9, 2005

          

One of the highlights is that AOL will switch to using MSN search results. And MSN and AOL will form a joint venture to make a PPC (and I presume eventually a contextual ad network) engine. That PPC bit could be pretty tempting for buyers to have their ads appear on two good sized search portals.

Source: http://forums.spider-food.net/index.php?showtopic=3782&hl=

Should be an interesting merger. MSN is alot easier to get new sites into. AOL and MSN's combined over all search percentage will be higher than Yahoo's share.

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