When you read more about this speaker at the 2005 AWAI (American Writers & Artists Inc.) conference, you’re going to wonder why he would be speaking at a conference forcopywriters.
He runs a “Politically Incorrect Kick Butt-Take Names strength training and Combat Conditioning website”.
But the truth is, Matt Furey makes $7-8 million every year. On a typical day, he brings in $25,000 from just one email. And he credits his renegade style of copywriting for it.
He told us that every morning, he gets up and then just taps out his thoughts. When he writes, he writes just as he speaks, without editing. (Although he admitted he spends more time with his sales letters and other promotional materials.)
You’ll see what he’s talking about when you visit his website promoting the Chinese Long Life System
It’s not polished, professional-sounding copy. And in my opinion, that’s why it sells.
Too many business owners think that to sell, your copy has to use big words and sound like it’s been edited by an English teacher.
But the truth is, people respond much better to a message that comes from your passion, your gut. Talk to people in your online communications as if you’re sitting down over a coffee with them. Let the things that really matter to you show in your words. This is what a copywriter taps into when they write to your audience.
See Matt Furey’s site here: http://www.mattfurey.com