As we all know, content is one of the driving forces to not only build rankings in the search engines but captivate visitors and turn more of them into paying customers.
But what constitutes remarkable content?
You may be asking “What makes content on my website more useful in accomplishing the two-pronged goal outlined above?”
Yesterday I had the opportunity to watch a webinar that gave some great insights into SEO copywriting and elements your copy needs to effectively make content “remarkable”
Read on to see the 10 attributes your copy needs to be remarkable.
1. Helpful – Rather than closing sales, does your copy help someone? In this age of information overload, helpful content goes much farther than simple sales jargon.
2. Timely – Does your content relate to your target audience? Be certain topics you include on your site address issues that are relevant to your target market/audience.
3. Interruptive – Does your content contain a captivating element that grabs a person’s attention and maintains their interest?
4. Entertaining – Does your content have a novel and enjoyable tone and aspect to it, like reading a story?
5. Shareable – Would someone who reads your content want to forward it or post it on a social networking site?
6. Progressive – Does your copy contain a call to action or outline the next step to take?
7. Versatile – Can your content be leveraged in media channels other than the Internet like TV, radio and newspapers?
8. Crowd-sourced – Does your content have a community or cooperative spirit to it? Does it make someone feel they are or can be a part of something?
9. Efficient – More concise copy is much more effective…lists like this one can be extremely effective for instance.
10. Integrated – Does your copy fit with existing and future materials on your website?
This is just a basic outline of elements your copy needs to be remarkable. Take 30 minutes or so and watch this informative webinar from Tippit to learn more about the methodology of creating content that works.
A quick registration is required but it’s free!