Last updated on February 28th, 2019
Having a successful content and information oriented website means it has to be organized in a way that’s easy for users to navigate. This not only improves your conversion rate but your site’s rankings in the search engines as well.
It’s all too common for sites to have a lot of content – articles, blogs, video clips, photos, etc. – that’s totally disorganized and cluttered with noises, ads. Suffice it to say this would not lead to a good experience for any user. Without good user experience, no amount of optimization will help your site’s rankings.
So how can I be sure my site’s information architecture is the best it can be to lure in the most visitors and make the most conversions?
Understanding how people search online is the first step to developing good information architecture. When searching online, we want content that’s fast and simple and in small chunks…we like to stay on task. Google knows this so to have high rankings, create sites using keywords you know people respond well to. You can integrate head and long tail keywords to tap into the main terms people use when looking for what you’re offering.
Having too many links to off-site pages especially messes with a site’s information architecture. Having too much scattered and loosely connected information causes the site/page to lose its core message.
Accommodating your users is the number 1 goal of your website’s content. For it to work to your maximum advantage, it has to be setup in a way that doesn’t inhibit user friendliness or the search engine’s ability to crawl it.
Search engines look closely at user-friendliness when ranking websites. And especially since Google may begin factoring site speed into their ranking algorithm, flashy sites undoubtedly will suffer in terms of their ranking and conversion.