Usability and your Website – Make Sure Your Website is Easy to Follow

In recent weeks, I’ve begun exploring the concepts of usability and how they relate to the web. While we constantly evaluate sites for clients for ease of use among other things, I hadn’t spent much time discussing the concept of usability on our blog.

In short, a site with good usability is able to answer four important questions in a matter of seconds without the user having to think. Three seconds is a good rule of thumb. Those questions are:

  • Where am I?
  • What can I do here?
  • What do they have here?
  • Why should I be here and not somewhere else?
  • Continue Reading

8 Ways you can safely sell Links on your Website

If you’ve had a blog for awhile, you may be getting inquiries from potential advertisers and others about paid links. It’s one benefit of building a blog for the long term – others will pay you for advertising links.

As you can imagine, this can become quite lucrative over time.

In many respects though, Google frowns upon this practice and penalizes sites it sees as unnaturally manipulating search results. What they do (as well as Bing) is use link-based analysis to determine the quality of a site and its relevance to the keyword in question. Google believes buying and selling links circumvents this process and makes results less relevant and helpful to its searchers.… Continue Reading

Eyetracking Studies Reveal Users Read Webpages in an F-Shaped Pattern

Don’t be shocked by this – most users will only read a fraction of what you write on a webpage.

Now I’m by no means implying that web copy is useless. But considering the fact that readers typically scan a page for important points, you have to setup your content in a way that reflects this reality.

An experiment by usability expert Jakob Nielsen evaluated over 230 users and how they read a webpage. He found readers’ behavior was fairly consistent across different types of websites, exhibiting the following three general characteristics:

1. First is a horizontal movement that usually occurs across the upper parts of the content area, which forms the top part of      the F-shape.… Continue Reading

4 Components of the Marketing Funnel and how they relate to Social Media Channels

Anyone with a cursory knowledge of marketing is aware of the AIDA funnel – Awareness, Interest, Desire and Action.

Even in the age of SEO and social media tools like Facebook, this marketing funnel is still extremely relevant although some slight modifications are required. Each section of the AIDA funnel represents an important component of your marketing process. They help you set expectations and even determine metrics to measure your goals against.

Continue reading for a breakdown of this marketing funnel along with some additions in the new age of social media.

Awareness

Awareness is the bread and butter of any social media channel – whether it is Facebook, LinkedIn, Twitter or any of the minor networks.… Continue Reading

Ways You Can Still Use Frames and Have High Rankings

One of the tenets of good site architecture is avoiding frames. While they may look nice, they’ve only spelled trouble in the past from an SEO perspective. If you have a bunch of great content wrapped up in frames, nobody would be able to find it since search engine spiders could not crawl frames.

That is of course you’re very knowledgeable and know how you can both have frames and an easy-crawlable site.

To clarify, a frame is actually an HTML element that pulls content from another URL and directs it to a URL of your choice…in a non-technical sense, frames essentially copy everything on a page to mirror it on another page.… Continue Reading