In recent weeks, I’ve begun exploring the concepts of usability and how they relate to the web. While we constantly evaluate sites for clients for ... More
Archives for November 2010
8 Ways you can safely sell Links on your Website
If you’ve had a blog for awhile, you may be getting inquiries from potential advertisers and others about paid links. It’s one benefit of building a ... More
Eyetracking Studies Reveal Users Read Webpages in an F-Shaped Pattern
Don’t be shocked by this – most users will only read a fraction of what you write on a webpage. Now I’m by no means implying that web copy is ... More
4 Components of the Marketing Funnel and how they relate to Social Media Channels
Anyone with a cursory knowledge of marketing is aware of the AIDA funnel – Awareness, Interest, Desire and Action. Even in the age of SEO and ... More
Ways You Can Still Use Frames and Have High Rankings
One of the tenets of good site architecture is avoiding frames. While they may look nice, they’ve only spelled trouble in the past from an SEO ... More
SEO Advantage Added to List of Top Content Creation Firms
Tooting our horn and saying how great we are isn’t one of our favorite things to do. We just like creating functional websites that look great, ... More
5 Common Mistakes that Stop Press Releases Cold
Writing press releases to announce an event or upcoming special at your company takes time and much thought. Remember, you’re not trying to sell ... More
Eye-Tracking Studies Reveal Impact of Images on Web Pages
It’s been a long held view that images on web pages help with customer retention and conversions. But new eye-tracking studies from usability expert ... More