Small Business Marketing Attitude

A recent post by David Meerman Scott on the Marketing P's got me thinking about how my attitude toward marketing has evolved over the years. I graduated with an MBA concentrating in international business and marketing. During the course of my study, I conducted primary research and prepared fancy marketing plans as part of our hands-on coursework, of course addressing the … [Read more...]

Search Engine Optimization Library Brings Tips to your Fingertips

Search engine optimization firm SEO Advantage now offers a full-range SEO library to help small businesses and other website owners easily find information to help them navigate the complicated world of optimizing for the search engines. Short, informative articles are broken into several categories that cover all of the bases: SEO, copywriting, e-commerce and working with … [Read more...]

Press Release Optimization – Why Your Press Releases May Not be Ranking

Press release optimization can help you gain top rankings and build value for your web site fast. Take for example our latest press release. It reached the top of Google for major search terms like "seo copywriting", "seo company", "florida seo", "seo copywriting services", and even "search engine optimization" - within 24 hours! It was picked up on MSNBC as well as several … [Read more...]

SEO Copywriting – Is This Term Even Relevant Anymore?

SEO copywriting is the term given to describe copywriting that supports search engine optimization. But I'd like to put forth that all online copywriting should naturally consider its effect on SEO. I'd like to think that as copywriters and online editors we've moved past any distinction between regular copywriting and SEO copywriting. After all, shouldn't we be striving to … [Read more...]